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        首頁 > 課程庫 > 產品運營
        產品運營

        產品運營

        產品不僅需要設計還需要運營,產品運營是在做什么,有哪些方式,對產品能起到什么作用,如何做產品運營,本部分課程將帶領大家進行學習。

        產品經理

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        • 學習網絡運營

          產品運營基礎

          產品運營是做什么產品運營(product operation)主要在做三個方面的工作:①產品產品經理要很深入的去了解產品的特征、特點,知道產品的優勢以及產品所滿足的用戶需求。②用戶需要產品經理非常了解用戶,要做用戶的分析、市場的分析等。③渠道基于對產品、對用戶的了解,還要去了解渠道,渠道就是指能通過... 查看原文

        • 學習網絡運營

          用戶運營

          運營分類產品運營的分類大概有四種:對用戶的運營①定義:以網站、產品的用戶、會員的活躍、留言、付費為目標,依據用戶、會員的需求,制定運營方案甚至是運營的機制。②任務a.需要了解用戶的情況,比如性別、年齡、學歷、消費水平、地域、時間。這些數據在百度統計里都會有詳細的區分,作為產品運營人員在做產品運營的時... 查看原文

        • 學習網絡運營

          內容運營

          定義通過創造、編輯、組織、以及呈現產品內容,從而提高產品或者網站的價值,以對用戶的活躍度、黏性產生一定的促進作用的運營內容。所有的產品都需要內容運營,比如電商網站,商品的描述、商品的圖片、以及促銷活動的內容、文案,甚至消費完了用戶的評分、反饋,這些都是內容。比如一個工具類的APP也需要去做運營。所以... 查看原文

        • 學習網絡運營

          活動運營

          定義通過開展獨立活動、聯合活動,拉動某一個或多個指標的短期提升。淘寶、天貓很火的“雙十一”活動就是一個聯合活動,就是淘寶、天貓定義了“雙十一”這樣一個日子,然后在這個短時間內去提升銷量和收益。任務策劃活動、撰寫文案活動運營中產品經理需要去策劃整個活動的過程,包括受眾是誰、誰來參加這個活動、目標是什么... 查看原文

        • 學習網絡運營

          產品營銷推廣

          平臺推廣①問答類第三方的問答類的產品,比如百度的“百度知道”,去回復一些網民所提的問題,從而引導用戶流向自己的產品,對自己的產品產生一些興趣,進而使用產品。②百科類百度百科上有大量的產品介紹,如果推薦一個產品的話,肯定要建一個目錄、名詞,用以解釋產品。③社區相關類的一些社區可能會做一些推廣、推薦或自... 查看原文

        • 學習網絡運營

          運營活動策劃

          怎樣策劃一個運營活動?規則從規則上來說,運營活動希望做到流程簡單,不需要太多的思考,文字文案能夠清晰無歧義,這時最基本的要求。?思路(1)時間做運營活動,第一可以從時間點上入手。比如可以選擇法定的節假日:五一勞動節、十一國慶七天樂,都是大家耳熟能詳、接受度非常高的節日。然后季節變化,做一個換季的清倉... 查看原文

        • 學習網絡運營

          活動策劃案例

          實際在公司完成的一些活動策劃,包括主題。?下圖“版本歷史”和寫需求文檔比較相似,一定要做一個版本控制。?目錄:???????????????????????做產品的運營,需要有一些明確的事情,第一最核心的還是產品本身,產品本身質量能不能滿足用戶最根本的需求,若是這一點不能保證,那么產品運營也不會發生... 查看原文

        • 產品經理課件資料所屬章節:產品經理課件資料
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        去哪兒產品總監。帶領20人團隊負責去哪兒的用戶中心、商戶中心、訂單中心、支付中心、呼叫中心、投訴和幫助平臺的產品和設計工作 2007年加入百度,歷經用戶研究工程師、交互設計師,后成為項目經理帶領團隊負責百度運營產品包括CRM系統、銷售系統、運營產品監控系統等方面工作。曾負責百度地圖、百度生活、掌上百度、百度視頻等用戶產品,及百度鳳巢、百度統計、百度商橋等商業產品的研究及設計工作,具有豐富的產品設計經驗和產品市場方面經驗。

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