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        首頁 > 課程庫 > 互聯網產品的商業模式
        互聯網產品的商業模式

        互聯網產品的商業模式

        商業模式是產品經理構建產品的基石,互聯網產品的的各種商業模式都有哪些,了解了這些商業模式,做產品或者研究產品才能透過現象看本質。

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          什么是商業模式

          什么是商業模式商業模式的概念有兩層的含義,從廣義上來說,是指這個產品所能創造的價值,這個價值不僅是經濟層面的價值,更包含了社會層面的價值,比如文化價值。狹義來說,就是指產品能夠獲利。?常見商業模式有哪些?廣告廣告的商業模式很簡單,一邊是廣告主,通過廣告獲利,一邊是用戶,通過廣告了解誰能滿足他的需求。... 查看原文

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          什么是商業模式畫布

          商業模式畫布概念畫布就是指一套模板,用來可視化商業模式的模板。?商業模式畫布包括哪些部分1.用戶細分用戶細分指一個企業想要接觸和服務的不同目標用戶群或組織結構。因為互聯網產品是以用戶為中心的,所以必須做用戶細分,基于用戶細分,我們需要考慮我們的產品為誰創造價值以及誰是我們最重要的客戶。?2.價值主張... 查看原文

        • 互聯網思維

          繪制商業模式畫布

          如何繪制商業模式畫布手繪對產品經理來說也很重要,它可以幫助產品經理不斷思考,完善想法的過程。例如:???注解:公司的價值主張通過渠道通道接觸到用戶,用戶和公司的價值主張產生關系,這是一個小的閉環,基于此,我們就可以產生收入來源了。除此之外,我們需要考慮我們手上的資源,資源在手后,就要去做關鍵業務,可... 查看原文

        • 互聯網思維

          Skype的商業模式畫布

          Skype的商業模式畫布?分析用戶細分:全世界的想用互聯網進行呼叫的用戶;愿意通過更便宜的方式進行全球通話的公司;耳機等硬件制造商。?價值主張:通過Skype進行文件和信息的傳送,核心產品就是打電話的功能?渠道:Skype自己的網站,應用?用戶關系:用戶通過付費成為他的會員,Skype不斷升級自己的... 查看原文

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